A brand from nothing
Built for a product with no track record, living alongside DinoCloud without disappearing into it.
CASE STUDY · 2026
Brand, site and launch film
for a cloud AI agent.
Brand, mascot, one-page site and launch video for DinoCloud’s AI agent for cloud operations, in a market where every product claims the same thing.
THE FILM
The piece that carries the site and opens the sales conversation.
- Client
- Rex Copilot
- Industry
- Cloud / DevOps
- Year
- 2026
THE CHALLENGE
Everything in this category looks the same.
Mostly blue, mostly abstract, no personality. A product with no history had to arrive with a voice of its own, without being swallowed by the parent brand.
Rex Copilot is DinoCloud’s AI agent for cloud operations: it automates the CloudOps and DevOps work that eats engineering hours: monitoring, diagnosis, incident response, cost optimization. The challenge was a commercial one. In 2026 every software product says it has AI, and the product had to explain something genuinely complex in a few seconds.
A technical audience with no patience
Engineers skip marketing, and the proposition still needs context to make sense.
The whole launch, end to end
Brand, site, film and the infrastructure to publish it all.
THE SOLUTION
Give the agent someone to be.
In a category that communicates in abstractions, a character turns an AI agent into something concrete: not a platform, someone who works with you.
Identity and a mascot
Logotype and visual system (palette, typography, applications) in dialogue with DinoCloud but with its own voice, and Rex, a character that gives the product a face.
- One thread through everything The mascot connects the site, the video and the sales material.
- Reusable by design A narrative asset that does not need new artwork every time it is used.
A one-page site
The full route (problem, proposition, capabilities, proof, conversion) on a single page, with none of the navigation tree a launching product does not need.
- One decision per screen The visitor is never asked where to go next.
A motion-graphics launch film
The piece that explains what Rex Copilot does and why it matters, with the mascot leading it. It carries the site and the sales conversation.
- A matter of seconds It answers up front what used to need a call.
- Measured Hosted on Wistia so plays and engagement are visible.
How it is wired We also handled the publishing infrastructure: domain registration and administration, hosting and go-live.
A LOOK AT THE WORK
EXPLORE
THE MISSION.
STACK & TOOLS
WHAT IT IS
BUILT ON.
Only what this project actually runs on.
LET'S TALK ABOUT YOURS
THE RESULTS
A product people can picture.
DinoCloud launched Rex Copilot with an identity that is recognizable in a category where most competitors are interchangeable. The mascot turned out to be the most profitable asset of the project: a face the market remembers and a narrative device reusable across the site, the film, social and sales material.
- Logotype and visual system
- Rex, the mascot, with its poses
- One-page site, designed and built
- Motion-graphics launch film
- Domain, hosting and go-live
READY WHEN YOU ARE
YOUR CASE STUDY
IS THE NEXT ONE.
Tell us what you are building and where it is stuck. We answer within one business day.