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Tidy up what you have and make it consistent.
- +Audit of the current identity
- +Type, color and layout rules
- +Refined logo lockups
- +A short set of usage guidelines
Identity that survives contact with the real world. Logo, palette, type and motion turned into a living design system your team can actually use: consistent on a billboard and on a 360px screen.
Logo, palette, type and voice built to hold up across every surface your brand touches, long after the deck it launched in.
Components, tokens and guidelines your team can actually maintain, not a static PDF nobody opens again after kickoff.
Micro-interactions and art direction that make the brand feel considered in every frame, down to the frames nobody screenshots.
Nothing moves on without something you can hold up.
Every sector has its own visual language. We learn yours.
View all industriesPicked once we know what the brand has to do, not before.
Three shapes most projects take. Scope decides the number, so we quote after the first call, never before it.
Tidy up what you have and make it consistent.
The full brand, built as a system others can use.
Ongoing design capacity for whatever comes next.
The questions that come up on almost every first call.
Often not. Plenty of brands need consistency and a system, not a new name and a new logo. We will say so if that is the case.
Logo files, type and color, the rules for using them, and the components your team will reach for most. Everything in formats you can hand to anyone.
Enough to get it right. Reviews are scheduled into the process rather than counted, which keeps the conversation about the work.
Yes. Extending a brand that already has equity is usually more valuable than replacing it.
That is the point of a system. Decks, social, print and product all come out of the same rules.
You do, source files included, from the moment the project is paid.
Still have a question? Let's talk
Show us what you have. We will say whether it needs a new identity or just a tidy one.