MANUFACTURING AND
INDUSTRIAL WEB DESIGN.
Websites and sales software for manufacturers, industrial suppliers and engineering firms: long specifications, long buying cycles, and a buyer who wants the datasheet before the demo.
THE PRODUCT IS TECHNICAL.
THE SITE IS A BROCHURE.
Specifications that decide a sale, filed as PDFs nobody can search.
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The specification lives in a PDF
The number an engineer needs to qualify you is inside a download, so it never ranks, never gets compared, and never shows up in the search that started the evaluation.
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The buying cycle outlasts the campaign
Six months between the first visit and the first call means the site has to keep answering on its own, long after whoever ran the campaign moved on.
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Distributors and regions multiply the site
Every market, language and distributor adds pages, and the structure that held at twenty breaks somewhere past two hundred.
MAKE THE SPEC
THE PRODUCT PAGE.
Products and specifications as data
Every model, variant and specification becomes a field instead of a paragraph, so it can be filtered, compared, indexed and reused on any page without being retyped.
Distributor and multi location structures
A location or a distributor is an entry with fields. Wherever it should appear, a map, a finder, a regional landing page, it appears on its own. We have run this with 93 locations on one site.
Sales tools that work on the floor
Installable desktop apps holding explorable 3D models, point clouds and deviation analysis, working fully with no connection and syncing the contact capture when there is one.
THE SAME TEAM,
WHICHEVER ONE YOU NEED.
FROM CATALOG
TO HANDOVER.
It ends with the keys in your team's hands.
- 01 Catalog What you sell, modeled as data instead of as pages.
- 02 Structure Markets, distributors and languages, before any design.
- 03 System Components and content types, built against the brand.
- 04 Migrate URLs, redirects and measurement, planned in advance.
- 05 Handover Your team publishing without us, which is the point.
THE TOOLS
BEHIND THE BUILD.
Chosen for data that has to be filtered, compared and reused.
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- Core Web Vitals
WHAT MANUFACTURERS
ASK FIRST.
The questions that come up on almost every first call.
It moves with the catalog more than with the page count: how many products and variants there are, how many of their specifications have to be filterable, and how many markets and distributors the structure has to hold. We scope that first and then quote a fixed number, which is slower than a price list and more useful.
The PDFs can stay, and they should. What changes is that the numbers inside them also exist as fields, so a product can be filtered and compared on the site and found in a search. The download becomes the thing you take to a meeting, no longer the only place the data lives.
Yes, and it is a structure question more than a page question. Distributors and locations are entries with fields, so a finder, a map and a regional page all read from the same record. We have run this with 93 locations on one site.
Yes, and it is planned first. Old URLs are mapped against new before anything is designed, the redirects ship with the site, and the semantic structure is rebuilt to carry the authority across. On the last one of these the site kept every ranking it started with and search clicks were above average the day after the cutover.
Yes. We ship installable desktop apps for Mac and Windows holding the models, point clouds and video documentation locally, so the demo runs with no connection at all. They update themselves whenever there is one, and the contact form captures offline and syncs on reconnect.
Still have a question? Let's talk
WE WORK IN
OTHER ROOMS TOO.
The pattern changes by sector. The standard does not.
View all industries
TELL US WHAT
YOU MANUFACTURE.
We will come back with a structure your own team can publish into.